Workshop: Catalyzing Your Brand and Strategy through Audience Centric Communications

  • 18 Apr 2013
  • 8:30 AM - 12:30 PM
  • Wells Fargo, 333 Market St., Corporate Learning & Event Center, 2nd Floor, Annex Building
ASTD Golden Gate Chapter is sponsoring this workshop organized by Bonfire Communications.  CHAPTER MEMBERS GET $50 OFF THE ADMISSION PRICE!


IN THIS ENGAGING WORKSHOP YOU WILL LEARN HOW TO:

  • Facilitate an audience-centric brand development or communication strategy process
  • Craft powerful company stories, brand statements and mantras that inspire employees and foster desired behaviors
  • Design communications processes and structures that promote rapid responses to new 
    external dynamics
  • Create messages that resonate with and guide audiences in times of major change
 
TOPICS COVERED
  • Internal Communications
  • Change Management
  • Brand Integration
  • Employee Engagement
  • Leadership Alignment
 
MEET YOUR SPEAKERS

Gordon Head Shot

Gordon Rudow   CEO & Campaign Advisor

Gordon is a recognized expert on organizational communications and strategy implementation. He is a passionate keynote speaker, workshop leader and consultant with deep experience in internal communications, branding, employee engagement and organizational change.

Matt Head Shot Matt Herlihy   Director of Strategy

For nearly two decades, Matt has devoted his professional life to the intersection of brand and storytelling, helping companies change conversations and drive people to action.

Register HERE and get your $50 discount as a Chapter Member.

Read the Bonfire Communications flyer for complete details.



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