Getting Your Point Across - Effective Email Lunch & Learn Webinar

  • 04 Feb 2015
  • 12:00 PM - 1:00 PM
  • online


  • Current member of Mt Diablo or Sacramento ATD Chapters

Registration is closed

Join Natasha Terk, President of Write it Well for this fast-moving, 60-minute webinar offering processes and tips & tools, for writing compelling emails that grab your reader’s attention and get your emails “heard”!

Learn a quick and easy process for planning any message for anyone including formatting techniques that save you and your reader time as well as simple ways to improve – or protect – your professional image.  A Hands on activity!


Planning the message

  • Thinking from the reader’s point of view
  • Determining your purpose
  • Writing a key sentence
  • Answering the readers’ questions
  • Organizing the information logically


  • Using salutations, closings, and signatures
  • Composing an effective subject lines
  • Using concise, clear language
  • Using lists and internal headings

Presenting a professional image

  • Determining when and how to use email effectively
  • Using correct grammar and punctuation
  • Using the right tone


  • A three-step process to determine your audience, main point, and most important message
  • Techniques that elicit a quick response
  • Tips to craft effective subject lines

Natasha Terk is a recognized expert on business communication in the workplace and the author of seven books in the Write It Well Series on Business Communication. She leads the firm’s business operations and strategy in the US and Asia. Her focus on creating job-relevant communication tools, customization, efficiency, and customer service has grown Write It Well by 300 percent.

Natasha has worked as an Organization Development Consultant and Trainer for 15 years leading onsite and online training, team building, leadership development, strategic planning, and train-the-trainer processes with Fortune 500 companies, small and mid-sized businesses, and with organizations in the nonprofit and public sectors. Her recent focus is on demonstrating the impact of “soft
skills” training on the business’ bottom line through the effective application of program evaluation. Natasha has served as program officer at the Packard Foundation, worked as a management consultant with La Piana Consulting, and taught Business Writing at the University of California, Berkeley. Natasha holds a bachelor’s degree from Colorado College; master’s degrees from the University of San Francisco and the University of Manchester, UK; and certifications in facilitation and program evaluation. She has recently returned to the Bay Area after living in Singapore for three years with her husband and two children.

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