Consultant SIG: How to Articulate a Compelling Value Proposition

  • 28 Aug 2014
  • 5:30 PM - 8:00 PM
  • Herbivore 2451 Shattuck Ave at Haste, Berkeley
  • 0


Any payment due must be settled prior to the event. We cannot accept fees at the door.
Registration is closed


Have you wrestled with how to craft a positioning statement explaining what benefit you provide, for who, and how you
do it uniquely well? Do you know why clients would select you over the competition? Can you articulate this competitive advantage and use it to help grow your business?

Together we will define the key elements necessary for
presenting your products and services to prospects and
potential clients. Do you know how to define the problem
set; qualify the problem; evaluate whether your breakthrough is unique; guage potential results; and create the value proposition for prospective customers?

How can your products or services solve problems? How can you frame your solutions so that the client knows you can deliver results?

This event is the first in a series of three Dinner Discussion Forums scheduled by the Consultants SIG for the remainder of 2014.
Joyce Lavey, Consultants SIG Leader, will facilitate the meeting.

Networking - 5:30-6:00pm.
Dinner will start at 6:00pm.
You pay for your own meal. ASTD will offer one beverage per participant.


Please share this event with your networks!

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